Dayla were originally the team keeping The Mitre’s cellar stocked. For our first campaign, they became a cornerstone of the whole operation. They didn’t just write a cheque — they opened their contact books and rallied the industry, coordinating donations of stock from some of the biggest names in the business including Moretti, Salty Dog, Fentimans, Fever-Tree, Coca-Cola and Walkers. On top of that, Dayla personally donated a bottle of wine for every single hamper, so each family could toast the day. It’s a reminder that business relationships can grow into genuine friendships.